Study into audience of the Latvian Television and Latvian Radio

Public Service Media and Society: Attitudes, Views, and Expectations.

Survey shows that public service media are considered a cultural institution (culturally significant for Latvia). There are, however, quite mixed sentiments about their political role (contribution of public media to democracy). This has largely been caused by a rather long history of distrust between society and political elite. In other words, sentiments expressed by respondents are indicative not so much of bad image of public media as a force that strengthens democracy but rather a reflection of people being disgruntled about how democracy works in Latvia.

Please find attached the full text of the research.

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