About
The Baltic Centre for Media Excellence is a platform for advancing quality journalism in the Baltics, the Eastern Partnership countries, and beyond
Our mission
We promote professional growth, media intelligence and critical thinking.
We strive for positive change in journalism and communities it serves.
Our work
We work to strengthen independent journalism, critical media literacy, and media innovation across the Baltic region and Eastern Partnership countries.
We deliver needs-based media training to editorial teams of independent national and local media outlets. We monitor regional media trends and skills, and conduct audience research—especially focusing on groups most vulnerable to propaganda.
Our approach is highly tailored: we work one-on-one with newsrooms, customizing each workshop or consultancy to match their specific needs and goals. At the same time, we create spaces for joint reflection on the pressing challenges facing journalism today, helping to strengthen the journalistic community—a cornerstone of societal resilience.
Media literacy is a key pillar of our work. We engage directly with audiences—especially young people—through innovative projects that promote critical thinking, responsible media consumption, and informed content creation. We make media literacy engaging and impactful!
By fostering peer exchange and reflective dialogue, we help build a stronger, more connected journalistic community and a more resilient information space.
BCME board
The executive institution of the BCME is the Board. Currently, the Board consists of seven members.
BCME members are legal entities engaged in media, media policy, or education. Organizations or partnerships interested in joining the Association should submit an application to the Board by emailing info@bcme.eu. The Board reviews applications at its next meeting, and membership is granted if a majority of Board members vote in favor.
For more information about the admission process and other organizational matters, please refer to the BCME Statutes linked in the page footer.
BCME Statutes
Anda Rožukalne
LV, Director of Head of Department of Communication Studies, Director of Journalism and Multimedia Studies Programs, Riga Stradiņš University
Baiba Zūzena
LV, Chairperson of the Latvian public media board
Andres Jõesaar
EE, Associate Professor for Media Policies at Tallinn University
Kristel Maran
EE, head of HR Development & Training at Estonian Public Broadcasting ERR
Monika Garbačiauskaitė-Budrienė
LT, Director General of Lithuanian National Radio and Television
Maxim Ryabkov
GE, Deutsche Welle Akademie, regional coordinator for Europe, media development projects in Baltics, Belarus, Moldova, Ukraine, Western Balkans
Our team
Gunta Sloga
LV, Executive Director
Gunta Sloga has been leading the Baltic Centre for Media Excellence since 2018. She is a well-known journalist, recognized for her long-standing work as an editor and correspondent at the newspaper Diena and other media outlets.
Gunta Sloga has served as a content editor at Latvian Television, where she was responsible for introducing high-quality and innovative cultural and entertainment formats, as well as developing future strategies for public broadcasting. Actively involved in various non-governmental initiatives, Gunta has consistently advocated for freedom of speech, media independence, and the rule of law.
She has also led the media program of the Soros Foundation–Latvia, which supported numerous media development and capacity-building projects in the country.
gunta.sloga@bcme.eu
