Media Tips

Often the real work of the interview begins when it has already been transcribed. It should be built in such a way that is truly engaging, but at the same time preserving the structure and the essence of the conversation. It is crucial to decide what to use from the interview material and what to leave out – what best tells the story. It is also important to know how to correctly shorten the text without changing the core information and how to structure the conversation so it does not get chaotic.