Media Tips

For an interview to be successful, it is essential to establish a good connection with the interviewee. If a person is not very sociable it does not necessarily mean that the interview will fail. For an interview to be a good one there are three key factors - time and place combined with the interlocutor trust. But those will not help if the interviewer has not done his/her homework – preparation is the absolute must, and that most certainly does not mean grabbing information at the very last minute, and only the latest information available, but rather using the knowledge about the protagonist accumulated over a longer period of time. The research (extensive) has to involve both publicly available information and also the interviewer’s own sources.